Essential Truths of Entertainment Products
We were probably doing this before you were born. That doesn't mean we already know what you need to do next. The technologies and tools continue to change, but the fundamental truths do not.
Complex markets are clarified for consumers through powerful brands. And powerful brands emerge for those teams who consistently deliver a superior customer experience. Although we can use pick a preferred strategy, we can't guess what the ideal product will be from the onset. If we could, then we would be attempting to replicate someone else's success, and this is almost never the case. So what we must do is act strategically, quickly, decisively and iteratively to perfect the user-experience and perceived value for consumers we target. This will become our compass used to judge each of our steps.
Through this process, we will discover the mix that delivers the best value and experience in our market -- and all parties will benefit.
This fanatical and focused approach provides the maximum benefit for the consumer, the fastest path to market for us and an increasingly difficult barrier for newcomers to overcome as our brand dominance emerges. Likewise, the slower we act and react to the market relative to others, the larger the barrier becomes to our success in the face of their increasingly more powerful brands.
That is why we exist. To move you from where you are, to UP THERE at the top of the leaderboard.
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